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Bloom tracks every step from a recommendation being shown to the order. Results on Recommendations → Overview need no setup. Tracking to GA4, GTM, Klaviyo and Meta is on by default - change settings only to turn an event off or send checkouts and purchases to GTM.

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Results

Recommendations → Overview shows the funnel - Shown, Selected, Add to cart, Checkout, Order and Revenue - plus two tables:
  • Sold-out variants showing recommendations - the sold-out variants shoppers were looking at, ranked by views.
  • Recommendations bought - the recommended variants shoppers went on to buy, ranked by orders.
Checkouts and orders are recorded by Bloom from Shopify, so they count even without the checkout pixel. See Results.

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Events

  • Recommendations shown - cards appear for a sold-out variant (bloom_recommendation_view in GTM). Klaviyo metric: Recommendations: Alternatives Shown.
  • Recommendation clicked - a shopper opens a card (bloom_recommendation_click). Klaviyo metric: Recommendations: Alternative Clicked.
  • Upsell added to cart - a shopper adds a recommended product to cart (bloom_recommendation_add_to_cart). Klaviyo metric: Recommendations: Alternative Added to Cart.
Destinations: GA4, GTM, Klaviyo, Meta Ads and Google Ads.
Storefront events fire only after the shopper grants analytics consent. Klaviyo only records events for shoppers it can identify.

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Configure

  1. In Shopify admin, open Apps → Bloom.
  2. Go to Recommendations → Settings → Tracking.
  3. For each event row, toggle the platforms you want it sent to.
  4. For Google Ads, paste the per-event send_to value, e.g. AW-XXXXXXXXXX/AbCdEfGh. Leave blank to skip.
  5. Click Save.

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GTM and GA4

Your storefront can’t see checkout, so checkouts and purchases reach GTM through a Shopify custom pixel.
  1. In Recommendations → Settings → Tracking, click Download container file.
  2. In GTM, go to Admin → Import Container, pick the file and your workspace, then Merge.
  3. Set the Bloom - GA4 Measurement ID variable to your own, then Publish.
  4. Back in Bloom, enter your GTM container ID (GTM-XXXXXXX) and click Copy code.
  5. In Shopify admin, go to Settings → Customer events → Add custom pixel, name it Bloom recommendations, paste the code, click Save, then Connect.
The pixel pushes bloom_recommendation_begin_checkout and bloom_recommendation_purchase with the recommended lines. The container maps every event to GA4 items keyed by SKU.