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Store-wide pre-order behaviour lives at Apps → Bloom → Settings → Pre-order. These apply to every product unless a per-variant override is set - see Configure a pre-order product.

Message placement

Where the pre-order message appears relative to your theme’s Add to cart button, under Layout:
  • Default
  • Above ATC block
  • Below ATC block
  • Inside ATC block: Before button
  • Inside ATC block: After button
  • Inside ATC block: After all buttons
  • Inside button: Before text
  • Inside button: After text
If the message lands in the wrong place across all products, this is the setting to change - not per-variant fields.

Advanced

Optional content under Apps → Bloom → Content → Pre-order. Defaults work for most stores.
  • Cart line label (under Cart messages) - the prefix shown before every pre-order message on the product page and on each cart line. Default Ships, so messages read e.g. “Ships: late July”.
  • Purchase option name - the label shown under each pre-order line in Shopify checkout. Default Pre-order.