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Notify me → Overview shows one funnel from storefront view to back-in-stock revenue. Sign-ups and purchases come from Bloom; sends, opens and clicks come from Klaviyo. Klaviyo must be connected with one click.

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How it works

  • View - shoppers who saw the Notify Me form on screen.
  • Sign up - sign-ups and sign-up rate. Hover for the email and SMS split.
  • Sent, Opened, Clicked - from Klaviyo’s reports for your back-in-stock flows. Counts only messages sent since your first Bloom sign-up.
  • Purchases - orders containing the product a back-in-stock click landed on.
  • Revenue - revenue from those purchases. Hover the info icon for revenue from other items in the same basket.
Bloom treats a Klaviyo flow as back-in-stock if it’s triggered by Subscribed to Back in Stock, or its name includes “back in stock” or “notify me”. Klaviyo numbers aren’t filtered by the Audience control, and purchase rate only shows for Human. See Results.

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Top products

One row per product for the selected window:
  • Views, Sign-ups, then Email and SMS sign-up counts.
  • Sent - back-in-stock messages Klaviyo sent for the product. Each send is credited to the product the shopper signed up for that restocked most recently.
  • Clicks, Add to cart, Purchases and Revenue.
Export CSV includes the same columns.

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Reconnect prompt

If Results shows Reconnect Klaviyo, click it and approve the requested access in Klaviyo. Until you do, sends, opens and clicks stay empty. Reconnecting also turns on UTM tracking for your back-in-stock emails - see Set up the back-in-stock flow. If the latest Klaviyo sync fails, Results shows the last synced numbers with a warning.

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How order attribution works

When a shopper lands from a back-in-stock email, Bloom records the product on their Shopify cart (no personal data). When the order comes in, Bloom reads it back. Attribution lasts for the life of the cart, roughly two weeks, even if the shopper leaves and comes back. If the order has no cart record, Bloom falls back to the flow’s UTMs on the order’s landing page - same session only. Attributed orders are tagged and sent to Klaviyo as events. See Notify Me orders.

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Caveats

  • Forward-only. Visits before attribution shipped aren’t counted.
  • Conservative vs Klaviyo. If a shopper clicks the email, leaves, and later returns with a fresh cart, Bloom won’t attribute the order - Klaviyo’s own multi-day attribution window will. Expect Bloom’s purchases to read lower.