Use the Show pre-order after field on a variant to set a launch date. Until that date, sold-out variants appear as sold out. After the launch date & time, pre-order kicks in. Times use your shop’s timezone, shown above the field.
Steps
- In Shopify admin, open Apps → Bloom.
- Go to Pre-order → Configure products.
- Search or filter to your product, then find the variant.
- Set Oversell limit to your pre-order cap.
- Turn on Show pre-order after, then set the launch date, hour and minute.
- Click Save.
In most cases we recommend only starting pre-order when products are 10-12 weeks away from delivery at most. This keeps customers happy, reduces customer service queries, and increases conversion rates.
Common patterns
- Surprise drop: Set to a future date aligned with big announcements. The product page will look normal until launch.
- Keep it flowing: Don’t set a date / time, so pre-order is always live whenever the variant runs out. Useful for products you reorder regularly.
Changing the date after orders exist
If you need to update the ship date or cart message after orders have been placed, see Updating pre-order info on existing orders.
