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Recommendations turn a dead end into a sale. When a shopper selects a sold-out variant, the product page shows the alternatives you’ve picked under the buy buttons - “Try this instead”. You choose every recommendation - Bloom doesn’t guess. Recommendations were previously called Upsells.

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How it works

  • You curate each list. Pick recommended products for a product, or recommended variants for a single variant - “Sold out in M? Try L”. See Curate recommendations.
  • Variants inherit the product list. A variant with its own list overrides the product’s list for that variant only.
  • They show when stock runs out. By default, recommendations appear when the selected variant is sold out or its pre-order is fully booked. Change this in Recommendations settings.
  • Only buyable picks show. Draft, archived, unpublished and gift card products are skipped, and so are sold-out picks unless you choose to keep them. The storefront shows up to 2 at once by default.
  • Cards link to the recommended product. Each card shows the image, title and price, and opens that product or variant.
  • Results are tracked. Views, clicks, add to carts, checkouts and orders appear on Recommendations → Overview. See Recommendations tracking.
Recommendations are off on the Hibernate plan. You can still curate lists - they show once you move to Starter or above. See Plans and billing.

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What you need to do

  1. Add the Bloom Recommendations block to your product template (one-time setup)
  2. Curate recommendations for the products that sell out
  3. [Optional] Adjust settings, design and content - when they show, layout, heading
  4. [Optional] Set up tracking - GTM, GA4 and the checkout pixel
Bloom can’t check whether the block is on your product template. No block, no recommendations - even with lists curated.

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When recommendations show on the storefront

A product page must meet all of these conditions:
  • Your plan is Starter or above
  • The Bloom Recommendations block is on the product template
  • The selected variant matches a Display setting - sold out and fully booked pre-order are on by default
  • The product or variant has a curated list, and recommendations aren’t switched off for it
  • At least one pick is active, published to the Online Store and in stock - or Sold-out recommendations is on
  • The product isn’t a gift card