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When a shopper clicks a back-in-stock notification and orders the product they were notified about, Bloom tags the order and, if Klaviyo is connected, sends two order events. This is automatic - there’s nothing to turn on. Orders that don’t contain the notified product aren’t tagged and send no events, even if the shopper arrived from a notification.

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Order tags

Added when the order is created:
  • Notify Me - the order contains the notified product.
  • Notify Me: All items - every line is the notified product.
  • Notify Me: Some items - the notified product plus other products.
Every Notify Me order gets Notify Me plus exactly one of the other two. An order can carry both Notify Me and pre-order tags.

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Filter orders in Shopify

  1. In Shopify admin, go to Orders.
  2. Click the filter icon, then Tagged with.
  3. Enter Notify Me.
Save the view to see back-in-stock sales at a glance. Use the same tags as conditions in Shopify Flow.

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Klaviyo events

Sent to connected Klaviyo accounts for orders with a customer email:
  • Placed Notify Me Order - one per order. Valued at the total of the notified lines, net of discounts - not the whole order.
  • Notify Me Ordered Product - one per notified line. Valued at that line’s total, net of discounts.
Both appear under Metrics in Klaviyo. Use them to trigger flows - e.g. a thank-you or review request - or to build segments of shoppers who bought after a notification.

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Placed Notify Me Order properties

  • event_handle - notify_me_order_placed, which stays the same if the display name changes.
  • notify_me_value - total of the notified lines, matching the event value.
  • total_price - the whole order total.
  • notify_me_item_count - number of notified lines.
  • notify_me_quantity - units across the notified lines.
  • all_items_notify_me - true when every line is the notified product.
  • product_id, variant_id - the product or variant the notification was for.
  • utm_source, utm_medium, utm_campaign - from the notification link, when present.
  • items - each notified line, with product and variant IDs and titles, SKU, quantity, price and line total.
  • order_id, order_number, order_name, currency.

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Notify Me Ordered Product properties

  • event_handle - notify_me_item_placed
  • product_id, variant_id, product_title, variant_title, sku
  • quantity, price, line_total
  • order_id, order_number, order_name, currency
To segment shoppers who bought only what they were waiting for, filter Placed Notify Me Order where all_items_notify_me is true.